In this episode of the DTC Daily Podcast, we sit down with Sadie Bowler, co-founder of Sadie B Personal Care, to unpack how mentorship, community, and authentic storytelling helped launch a Gen-Z personal care brand into over 500 Target stores with just 2,000 Instagram followers and zero ad spend at the time.Sadie Bowler shares how growing up doing hair, teaming up with her sister, and connecting with mission-driven founders created a launchpad for Sadie B. From female founder events to brand collabs with Elf and Gimme Beauty, this is a story about purpose-led growth done scrappy and done right.🎯 Episode Highlights:02:42 – Sadie B’s origin story: A mission to uplift girls through personal care03:55 – Mentorship & local community: Their #1 growth driver08:56 – How a personal connection led to Target’s broker team13:30 – Staying on shelves: influencer seeding & social storytelling14:40 – Listening to Gen Z: product, packaging & positioning pivots17:30 – Brand collabs with Elf & Gimme Beauty22:44 – Sadie Bowler’s advice for founders pitching retailersIf you’re building a DTC brand or dreaming of retail shelves—this episode is full of real-world tactics and founder wisdom to help you scale authentically.🔥 Sponsored by SARAL – The all-in-one platform for smarter influencer marketing👉 Book a personalized demo: https://www.getsaral.com/?ref=dtcdaily