What does it take to turn a niche sports product into a worldwide success? In this episode, we sit down with Paul Sherratt, founder of Glove Glu, to break down the marketing, social media, and business strategies that transformed his brand from a small side project to a powerhouse in the sports industry.Glove Glu’s TikTok strategy alone generated 71 million views, helping them grow to 1.3 million followers—all without a massive marketing budget. So, how did they do it?Want more proven growth strategies?Join DTC Daily for exclusive case studies & marketing breakdowns—straight to your inbox.📩 https://dtcdaily.beehiiv.com/subscribe#GloveGlu #EcommerceSuccess #SocialMediaMarketing #TikTokGrowth #BrandBuilding #Entrepreneurship