In this episode of the DTC Daily Podcast, we sit down with Ross, founder of Now Pools, a subscription-based, on-demand pool and spa business launched in Arizona.Ross turned a backyard problem into a sell-out DTC brand without relying on paid ads. His secret? A relentless focus on word-of-mouth marketing and real customer experiences.We cover how Now Pools built momentum by:• Turning referrals into a growth engine• Creating buzz through surprise installs and customer delight• Leveraging high-trust creators and real-world moments• Managing seasonal demand with smart packagingEpisode Highlights:01:10 – The origin of Now Pools: solving a personal problem03:15 – Why simplicity and timing made the idea stick05:20 – How referral codes and shareable content sparked growth09:40 – The power of surprise and delight in customer experience12:05 – Influencer strategy: choosing trust over reach14:30 – Scaling into new markets without paid acquisition18:45 – Building year-round revenue with spas and subscriptions21:30 – Ross’s advice for bootstrapped foundersThis episode is packed with practical lessons for founders looking to build lean, buzz-driven DTC brands that people can’t stop talking about.📣 Sponsored by SARAL – The smarter way to scale influencer marketing.https://www.getsaral.com/?ref=dtcdaily