In this episode of the DTC Daily Podcast, we sit down with Roel Schatorjé, founder of MOYU, the Netherlands-based brand reinventing the paper industry with reusable stone-paper notebooks.What started as Roel’s personal frustration with single-use paper became a sustainable business now trusted by companies like KLM, Nike, McKinsey, and World Wildlife Fund.Roel shares how MOYU’s biggest growth driver came from their B2C-to-B2B strategy: customers bought MOYU notebooks for personal use, brought them to work, and introduced the brand to their companies.We also explore how MOYU uses customization, in-person events, and creative outreach to scale their B2B business while staying true to their mission of reducing paper waste.Episode Highlights:02:34 – The origin story of MOYU & reusable stone paper04:14 – Why sustainability alone isn’t enough to sell06:24 – How MOYU makes sustainability fun & relatable07:56 – How they landed clients like Nike & McKinsey08:49 – B2C to B2B: Customers brought MOYU into companies17:32 – Using AI to automate outreach without losing personality21:04 – Why offering affordable, customizable gifts unlocked growth23:24 – Advice for founders selling to corporate clientsIf you want to learn how to break into B2B markets without cold spam, build a brand customers advocate for, and make sustainability sell this episode is for you.🔥 Sponsored by SARAL – Smarter influencer marketing starts here: 👉 https://www.getsaral.com/?ref=dtcdaily