What happens when you take a severance check from Coca-Cola and bet it all on $35 leggings? 🧘‍♀️In this episode, Adreana Alvarez, founder of Love Her Shop, shares how she scaled from local pop-up shops to a multi-million dollar DTC brand without ever paying influencers.She breaks down:00:00 – From side hustle to leggings brand02:54 – First pop-up shops & early validation04:44 – Betting her Coca-Cola severance on herself06:49 – Crossing $1M in sales during COVID08:29 – Customers as influencers (never paid a creator)10:41 – Viral “Ariel” leggings and word-of-mouth growth12:30 – Doing what big brands can’t (bi-weekly releases)15:44 – Staying agile and trend-driven17:41 – Leveraging cultural moments like Taylor Swift’s album19:34 – Scaling lean with a 7-person team23:36 – Hiring A-players & betting on college talent27:50 – Scaling from $100K → $1M → $10M29:59 – Why her #1 advice is “bet on yourself”From garage fulfillment to millions in sales, this is a masterclass in customer-led growth and fearless entrepreneurship.🌐 Love Her Shop → https://lovehershop.com🔥 Sponsored by SARAL – Smarter influencer marketing starts here:👉 https://www.getsaral.com/?ref=dtcdaily#ecommerce #dtc #founderplaybook #leggings #lovehershop #dtcdaily