In this episode of the DTC Daily Podcast, we talk to Sarah Vilenskiy, founder of Blossom Essentials, a skincare brand for dry and sensitive skin.Sarah shares how she turned her own allergies into a business, and how she grew Blossom by testing different strategies from Meta ads and UGC to email, SMS, retail, and Amazon.She also talks about how to pivot when things aren’t working and how to stay flexible as your brand grows.📌 Episode Highlights:02:12 – How allergies led Sarah to start Blossom05:01 – Finding the right niche: from eczema to dry skin08:00 – Using UGC and Meta ads to grow10:15 – Adding email, SMS, and CRO to improve results17:18 – Trying new things in business25:33 – How Amazon became part of the strategy31:30 – Moving into retail and growing awarenessIf you’re building a skincare or DTC brand, this episode is full of helpful lessons on growing and adapting.🔥 Sponsored by SARAL – Smarter influencer marketing starts here:👉 https://www.getsaral.com/?ref=dtcdaily