After a summer of building (literally and figuratively) in the dark, seemingly non-existent real music world outside of social media, we’re back! We catch up on our breaks, swap a few stories, and ease into a conversation about one of the murkier corners of the music industry: PR 📰 This week we’re joined by Nicole Poulos, founder and CEO of Sideways Media, whose work behind the scenes has helped countless artists actually get heard. We talk about how PR has changed in the streaming and social media era, what still matters, and whether it’s even worth it for indie artists trying to do it all themselves. We might just swallow some of our words, as it hits home just how important telling your own story can be!   If you're enjoying listening to 'Dropped' please consider joining the community and aiding us in creating future episodes of the podcast at patreon.com/droppedpodcast Thanks! - Matt & Greg   More from Nicole Poulos: https://instagram.com/sidewaysmediainc https://sideways-media.com/ More from Dropped:instagram.com/droppedpodcastdroppedpod@gmail.com