#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/1a/ea/c2/1aeac2d9-35a5-2dc9-02b7-07c5bac8965a/mza_9537875924980988490.jpg/600x600bb.jpg

Drop The Mic with Jason Hunt

Jason Hunt

237 episodes

5 days ago

Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.

Marketing

Business

RSS

All content for Drop The Mic with Jason Hunt is the property of Jason Hunt and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/2965256/2965256-1709676280848-41e796bc99d2f.jpg

#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

Drop The Mic with Jason Hunt

41 minutes 26 seconds

3 months ago

#232 – Dana Hork: Sprint-Based Marketing & the 5-Day Campaign Revolution

Dana Hork is the founder of Beers With Friends and formerly lead social media marketing for Walmart. She discussed her model that's transforming how brands approach marketing campaigns. In this episode, we dive into her revolutionary 5-day sprint methodology that's helping brands move faster and execute smarter in today's crowded digital landscape.

Dana brings years of experience leading social media at Walmart and Jet.com, where she built scalable content systems and managed viral moments like the famous Walmart Yodel Boy. Now she's channelling that expertise into an agile agency model that blends creativity, strategic insight, and AI tools to deliver breakthrough campaigns in record time.

🔑 Topics Covered:

The Beer Run Sprint model: 5-day campaign breakthroughs explained
Real case studies from Walmart to startup brands
AI tools and automation in agency operations
Why curiosity and agility beat long-form planning cycles
Building brand systems that scale with speed
From corporate social media to agency founder journey
The future of productized agency services

⏰ Key Timestamps:

3:41 – Leading Social at Walmart
10:03 – Viral Moment: Walmart Yodel Boy
13:14 – Beer Run Sprint Model Explained
16:44 – Dinner Deserves Dinner Case Study
24:01 – AI & Automation in Agency Ops
30:00 – Productizing Agency Services
36:53 – Curiosity & Creativity in 2025

🔗 Connect with Dana:

Beers With Friends

📩 Subscribe and leave a review to stay updated with new episodes every week!

🎥 Full episode with timestamps available on YouTube and all major podcast platforms.

Connect with Jason Hunt:

Website: https://jayhunt.social

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Sponsor: https://chatello.ai