John Gillham is the founder of Originality.AI, a leading platform for detecting AI-generated content. In this episode, we dive deep into how AI detection technology works, Google's shifting stance on AI content, and what the March 2024 spam update means for marketers and content creators navigating the AI revolution.
John built and sold a successful content marketing agency before launching Originality.AI at the perfect moment—right as ChatGPT exploded onto the scene. His unique perspective as both a former agency owner and AI detection pioneer gives us insider insights into how the content landscape is evolving and what strategies actually work in 2025.
🔑 Key Topics Covered:
🔍 Episode Highlights:
Timestamps:
00:00 – Intro & John's Background01:36 – From Content Agency to AI Detection Pioneer 06:27 – Perfect Timing: Launching with ChatGPT's Rise10:05 – Google's March 2024 Spam Update Breakdown13:15 – SEO's New Reality: Fewer Clicks, Higher Conversions22:44 – Inside Originality.AI's Detection Technology28:28 – Why AI "Humanizers" Often Backfire32:04 – Data: Human vs AI Content Performance35:06 – AI in Education: Detection vs Reality
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