#219 - Kevin Bulmer: Storytelling, Personal Branding, and Building Emotional Connections in Marketing

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Drop The Mic with Jason Hunt

Jason Hunt

237 episodes

5 days ago

Drop The Mic is the pulse of marketing brilliance, where the world's top marketers share their journey from start to stardom. Uncover the tactics and stories behind their success in a rapidly evolving industry. Each episode is a treasure trove of insights, offering inspiration and guidance for marketers at any level. Dive into the minds that shaped the marketing world and discover how to leave your own mark. This is where legends speak, insights sparkle and marketing magic happens.

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#219 - Kevin Bulmer: Storytelling, Personal Branding, and Building Emotional Connections in Marketing

Drop The Mic with Jason Hunt

43 minutes 38 seconds

7 months ago

#219 - Kevin Bulmer: Storytelling, Personal Branding, and Building Emotional Connections in Marketing

Kevin Bulmer, founder of NSM Brand Media and the voice behind the No Schedule Man, joins Jason Hunt on Drop The Mic to unpack the power of storytelling, personal branding, and authentic connection in a noisy digital world.

From his roots in radio to navigating the evolution of digital marketing, Kevin shares real-world insights on how entrepreneurs can amplify their brand story while balancing AI tools with human emotion. The episode dives into strategies for emotional marketing, the ROI of storytelling, and why your personal brand might be your most valuable asset in 2025.

Whether you’re a marketer, small business owner, or creator, this conversation is packed with actionable takeaways to help you connect, engage, and grow.

00:32 – Why long intros kill engagement and podcasting lessons from radio
04:50 – Kevin’s journey from radio to motorsports to marketing and speaking
08:15 – Why personal branding matters more than ever in the AI era
09:01 – Building authenticity: How to blend your story with your business
13:34 – The real estate example: Mixing professional and personal content
17:43 – Overcoming perfectionism and imposter syndrome with repetition
20:09 – Instagram’s new “trial” content feature and testing content publicly
27:38 – The importance of storytelling and crafting a brand story
31:27 – Emotional connection vs. top-of-mind awareness in marketing
35:21 – Is traditional media still a good investment?
39:00 – The role of AI: Amplification tool or creativity killer?
42:39 – Why storytelling and emotional connection will always win in marketing
43:00 – Where to connect with Kevin Bulmer online

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Website: ⁠https://jayhunt.social

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