The Holiday Profit Playbook Part 2 | Turning Black Friday Buyers into December Loyalists

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Drop That Ship | Dropshipping Made Easy

Doba

26 episodes

1 day ago

Welcome to Drop That Ship, the podcast for scrappy entrepreneurs who want more freedom, more income, and fewer cardboard boxes in the garage. Brought to you by the team at Doba, the platform that connects you to vetted suppliers, automates your fulfillment, and makes your storefront actually work, this show is where real dropshipping gets real simple.

Brought to you by the team at Doba, we make e-commerce simple, scalable, and inventory-free—so you can focus on what matters: your business. Each week, we cover real strategies for product research, supplier vetting, store optimization, SEO, automation, fulfillment, and yes—even making your first sale. Whether you're launching your first Shopify store or leveling up your fifth, we’ll help you dodge the rookie mistakes, use the right tools, and turn traffic into repeat customers. It’s time to stop guessing and start building, your business, your rules, your future.

New episodes drop every Tuesday, so hit follow, bring your ambition, and remember: you don’t need to go viral. You just need to get started

All content for Drop That Ship | Dropshipping Made Easy is the property of Doba and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Holiday Profit Playbook Part 2 | Turning Black Friday Buyers into December Loyalists

Drop That Ship | Dropshipping Made Easy

10 minutes

1 week ago

The Holiday Profit Playbook Part 2 | Turning Black Friday Buyers into December Loyalists

In part 2 of The Holiday Profit Playbook, host Megan Hansel takes listeners beyond the rush of Thanksgiving weekend to uncover the secret most sellers miss: retention. While everyone else is catching their breath after Cyber Monday, Megan shows how the most successful e-commerce brands turn those first-time buyers into long-term fans. From crafting intentional post-purchase messages to creating “forgot-someone” reminders in early December, she breaks down how empathy, timing, and psychology drive loyalty during the most emotional shopping season of the year.

Megan dives deep into how to adapt your storytelling and offers through every phase of the holiday calendar, from gratitude and excitement to joy and renewal. You’ll learn how to calm last-minute shoppers, re-engage Black Friday buyers with personalized loyalty offers, and pivot into January with products that speak to wellness, organization, and a fresh start. With Doba’s real-time U.S. inventory and fast fulfillment tools, Megan shows how dropshippers can turn logistics into their biggest competitive advantage.

Chapters
[Start] The Spark That Keeps Burning: How to turn one-time buyers into long-term fans through intentional follow-ups and brand storytelling.
00:45 From “Thanks” to Trust: Post-Purchase Storytelling: Learn how to craft follow-up emails that feel human, not automated, turning gratitude into repeat business with care-driven messaging.
01:40 The Mid-Season Momentum: Discover how to hit December’s sweet spot and why Doba’s U.S. warehouses give sellers a crucial edge.
03:36 The Emotional Pivot & Re-Engaging Buyers: Reconnect with Black Friday shoppers using loyalty offers and “Thank-You Pricing,” plus a marketing calendar to campaigns in rhythm through the holidays.
05:26 From Holiday Joy to New-Year Hope: Learn strategies to carry momentum into January and transform holiday buyers into year-round customers.

Links and Resources

Doba.com – Official site

Get Started with Doba!
Use code “podcast” for 10% off your first month of the Monthly, Standard plan.

Inquiries about partnerships? Want to join Megan on the podcast?
Email mhansel@doba.com and connect!