In Part 2 of Sarah’s story, we shift from setup to sales. Now that her store is live, Sarah flips the time ratio—spending 90% of her effort on marketing and only 10% on backend busywork. This episode shows exactly how automation gave her the headspace to build momentum, test her products, and land her first sale, without a warehouse, a VA, or a degree in hustle culture.
We explore what it means to work on your business instead of just in it, why fast execution always beats waiting for perfect branding, and how to turn a single sale into a repeatable system. If you’ve been waiting for the “right time” to launch or stuck tweaking fonts while your competitors are cashing in, it’s time to flip the script—and your schedule.
Chapters[Start] Flip Your Time Ratio: Sarah shifts from setup to sales and spends her time on what actually drives revenue.
02:22 The First Sale & The Dopamine Hit: Why Sarah’s first cha-ching wasn’t the win, it was the green light to build smarter.
03:29 Automation = Compounding Momentum: How syncing, importing, and automating gave Sarah time to scale without burnout.
05:37 48 Hours to Launch Challenge: The no-excuses push to stop tweaking and start selling, even if it’s not perfect.
Links and Resources- Doba.com – Official site
- Discount code: podcast-doba – 10% off your first month of the Pro or Business plan
- Shopify – Ecommerce platform
- TikTok – Where Sarah started marketing
- Klaviyo – Email flows & automation
Inquiries about partnerships? Want to join Megan on the podcast? Email mhansel@doba.com and connect!