Selling on Amazon can feel like shouting into the void—millions of sellers, endless noise, and everyone chasing the same “secret” strategies. In this first part of our two‑part series, Megan Hansel pulls back the curtain on Amazon’s best‑kept open secret: the New Releases section. This is where trends are born, where algorithms give new products a honeymoon boost, and where small sellers can actually catch lightning in a bottle.
You’ll learn why the “new” tag is more than a badge, how shopper psychology makes novelty irresistible, and the three major advantages you unlock when you launch into New Releases. If you’re ready to move past cookie‑cutter tactics and tap into Amazon’s fastest‑moving playground, this is where it starts.
Chapters[Start] The Amazon Noise Problem: Why most sellers feel invisible and why the “guru” playbook doesn’t work.
00:46 The Secret Passage: New Releases: How Amazon’s most dynamic section levels the playing field for small sellers.
01:56 Novelty Bias & Shopper Psychology: Why “new” products grab attention and convert faster than old standbys.
03:39 Three Big Advantages You’re Missing: Real‑time market validation, algorithmic love, and trend surfing explained.
Links and ResourcesInquiries about partnerships? Want to join Megan on the podcast?
Email mhansel@doba.com and connect!
