Anton dives deep into the concept of building multi-store networks for high-ticket dropshipping. He shares his own journey from a single e-commerce shop to a multi-million-dollar network, and walks you through why niche-specific stores convert better, how to structure your business entity, and strategies to drive free and paid traffic across multiple sites.
Key Takeaways
What Is a Multi-Store Network?
Independent, niche-specific Shopify stores (e.g., bouncehousesplus.com, trampolinesplus.com, swingsetsplus.com)
Cross-promotion flywheel: customer journeys between related niches
Why Not One “Superstore”?
Niche focus boosts conversion rate (CR) – e.g., 2.5% from targeted traffic
Superstores dilute authority, lower Return on Ad Spend (ROAS)
Selecting Store Niches
Brainstorm products that share a customer base (e.g., backyard play equipment)
Exclude unrelated niches to preserve brand relevance
Business Structure & Taxes
Use a single LLC (e.g., AK Stores LLC) with S-Corp tax election
Simplified accounting and exit strategy (sell the entire network)
Cross-Promotion Traffic Strategies
Order Confirmation Emails
Monthly Promotions & Remarketing
Scaling Your Revenue
Early strategy took Anton from ~$340K/year to ~$3.2M/year
Each store remains highly profitable on its own, but network multiplies ROI
Next Steps & Resources
Drop any questions in the comments
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