INFINITI’s Comeback: New Products, Clear Vision, Real Opportunity with Tiago Castro of INFINITI Americas

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Driving Performance

Performance Brokerage Services

20 episodes

2 days ago

You’re listening to Driving Performance, your go-to podcast for unmatched expertise in the world of buying and selling an automotive dealership. Join our hosts Jamie Farley and Paul Kechnie as they sit down with industry experts and thought leaders who provide invaluable information from their personal experiences. Our 3 unique series include: - Shifting Gears: Preparing for a life transition - Behind the Deal: A behind the scenes look at closed transactions - The Dealer’s Journey: Inspirational and motivating stories from your dealer peers If you’re looking to gain real-time and relevant insight from the trenches of the buy-sell market, this is the show for you.

All content for Driving Performance is the property of Performance Brokerage Services and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Automotive

Business,

Leisure

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INFINITI’s Comeback: New Products, Clear Vision, Real Opportunity with Tiago Castro of INFINITI Americas

Driving Performance

31 minutes 42 seconds

5 days ago

INFINITI’s Comeback: New Products, Clear Vision, Real Opportunity with Tiago Castro of INFINITI Americas

This special Shifting Gears episode marks the season finale of “Driving Performance.” Tiago Castro, Vice President of INFINITI Americas, joins Jamie Farley and Paul Kechnie to discuss the brand's bold new direction, its renewed dealer momentum, and what's ahead for luxury retail. Tiago shares the behind-the-scenes story of his decision to lead INFINITI's transformation, revealing how he secured global commitment before accepting his role.

Key Takeaways:

00:00 Introduction.

02:14 Executive decisions require clear corporate commitment assurance.

05:11 Premium brands are essential for parent company strength.

09:29 Product launches can successfully ignite brand renaissance momentum.

11:57 Strategic model previews generate anticipation for launches.

17:27 Dealer programs should pass three critical effectiveness tests.

19:30 C-suite attendance demonstrates unprecedented organizational commitment levels.

22:42 High-performance manual transmissions still drive enthusiast appeal.

24:09 A hospitality mindset transforms traditional automotive customer experience.

28:09 Dealer confidence translates directly into franchise expansion interest.

32:24 Long-term investment commitments reassure retail network partners.

Additional Resources:

Driving Performance | Website

https://performancebrokerageservices.com/driving-performance-podcast/

Performance Brokerage Services | Website

https://performancebrokerageservices.com/

Performance Brokerage Services | LinkedIn

https://www.linkedin.com/company/performance-brokerage-services

Tiago Castro | LinkedIn

https://www.linkedin.com/in/tiago-castro-983a104

INFINITI Americas | LinkedIn

https://www.linkedin.com/company/infinitimotor/

INFINITI Motor Company| Website

https://www.infiniti.com/

Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations.

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