AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint fo...
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AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint fo...
How to Define Your Ideal Customer Profile (ICP) and Drive Growth
Driving Growth: The Go-To-Market Podcast
23 minutes
6 months ago
How to Define Your Ideal Customer Profile (ICP) and Drive Growth
To grow your business by 30–40%, focus on doubling down on your Tier 1 clients — the ones who buy the most and work best with you. In this episode, Steve Whittington dives deep into a foundational part of any go-to-market system: customer understanding, identifying your Ideal Customer Profile (ICP) and the key personas within it. You’ll learn how to segment your existing customers by revenue tiers, define firmographic and psychographic traits of your ideal clients, and map out the buying comm...
Driving Growth: The Go-To-Market Podcast
AI isn’t the future of sales, it’s happening right now. In this solo episode of Driving Growth, host Steve Whittington breaks down the five foundational AI plays every B2B sales team should be using today. From lead profiling and AI-powered call recaps to proposal creation, email drafting, and deal analysis inside CRMs, Steve shares practical ways to accelerate pipelines, reduce workload, and close more deals. If your team hasn’t yet embraced these AI basics, this episode is your blueprint fo...
