38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

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Driving Demand

Akseli Matila, B2B growth expert

40 episodes

9 months ago

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

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Marketing

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38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

Driving Demand

47 minutes

1 year ago

38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!On this episode we talk about:- When should B2B companies invest in brand?- Is there a scenario where brand doesn't matter?- What goes into a brand and how to get the founders onboard?- How to approach a rebrand? How much time and budget should one al...