Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)
Driving Demand
39 minutes
2 years ago
34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)
Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth.On this episode we talk about:- Most common faults marketers do when using HubSpot?- Most important reports to have built out?- How to think about marketing attribution while using HubSpot?- Setting expectations for success w...
Driving Demand
Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
