Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)
Driving Demand
44 minutes
2 years ago
29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)
Q1 is done and dusted: How did we achieve our highest paid pipeline ever?Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out:How to succeed with LinkedIn Ads in a Demand Gen settingWhy Lead Gen forms could be your next successHow Facebook can drive direct pipeline with a conversion objectiveExperimenting with Youtube and Reddit could be yo...
Driving Demand
Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
