Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Driving Demand
26 minutes
2 years ago
25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)
Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set them up for success.On this episode we talk about:- What does cost-efficient growth mean for us as marketers?- What is intent data?- Is there different types of intent data that serve different purposes?- How can a company utilize intent data to grow their revenue during this recession?This episode is brought to you by o...
Driving Demand
Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help build their brand.In this episode we talk about:- how big vs. small companies approach their marketing and brand - how AI changes B2B marketing and where- what should b2b companies do now- what AI cannot replace- storytelling🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
