In this episode of Drivetime, we’re joined by self-confessed petrolhead Nick King, Insight Director at Autotrader, the UK’s largest online automotive marketplace.

From the future of electric vehicles to the lessons hidden in mystery shops, Nick shares a wealth of insight drawn from decades in the industry and AutoTrader’s vast pool of data.

We cover:

· Making EV adoption feel easy (and why that matters)

· The lasting ripple effect of the pandemic on used car sales

· Why the best technology always feels “obvious” in hindsight

· What mystery shops reveal about today’s retail experience

· The debate: how much detail should go into your vehicle listings?

· How Autotrader is optimising ads for AI-driven search

· The power of reframing the EV conversation for customers …and plenty more along the way.

Tune in for practical takeaways and forward-thinking ideas from one of the best in the business.

Drivetime is the global auto tech podcast that helps you navigate the fast-moving world of automotive innovation.

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