In this lighter, fast-paced Gear Change edition, Jacqui Barker reconnects with Andy Barratt to unpack the rapid transformation of the Middle East automotive market.

From the explosion of Chinese OEMs to the urgent need for CRM innovation and strategic thinking, Andy shares practical tips and personal reflections.

The episode also explores how tech, data, and customer experience are reshaping the industry, and ends with a fun dive into Andy’s dream road trip and playlist picks.

The conversation covers:

• The Middle East’s shift from brand loyalty to customer empowerment
• How dealers can build future-proof ecosystems and leverage CRM
• The power of connected vehicle data and predictive servicing
• Why consumers are buying technology and convenience, not just cars
• The role of WhatsApp, social media, and mobile-first experiences

Playlist picks: David Gray, Josh Groban, and Harry Styles

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