Welcome to the first episode of Driven to Lead!

Jarod shares his story regarding the reinvention of Black Book from a traditional publishing company to a digital information powerhouse in the automotive marketing space.  Jarod's leadership journey has reinforced his humble, servant leader mindset, but at the same time, launched him into new territory which required bold moves in innovation, as well as, the need to be more decisive, unafraid to fail-fast and quick to redirect as needed.  Black Book's evolution is an inspiring success story and one that challenges each us to think about our own leadership approach.