How has marketing changed since Stacia first opened the doors at Aeschbach Automotive? In this episode of the Driven For More Podcast, Carter and Jessie get real about what it takes to market an auto repair shop today. From the early days of word-of-mouth and print ads to today’s mix of social media, SEO, and AI tools—it’s a whole different landscape.
We break down the pros and cons of hiring a marketing agency vs. doing it yourself or bringing on an in-house team. Plus, we talk about what “building a brand” actually means—and why it matters more than ever if you want to grow your reach and build customer trust.
🎙️ In this episode:
How marketing has evolved since Aeschbach opened
Why brand is your reputation, not just your logo
Whether a shop should hire an agency, employee, or DIY their marketing
How AI tools can help (without losing your voice)
If you're a shop owner trying to get noticed or someone wearing the “marketing hat” in the garage, this episode’s for you.