Episode 125: Larger the Brand, More Complicated the Traffic

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Drive and Convert

Jon MacDonald and Ryan Garrow

127 episodes

3 months ago

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

All content for Drive and Convert is the property of Jon MacDonald and Ryan Garrow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Episode 125: Larger the Brand, More Complicated the Traffic

Drive and Convert

30 minutes

9 months ago

Episode 125: Larger the Brand, More Complicated the Traffic

Not all online businesses need the same amount of traffic. In this episode, Jon and Ryan discuss how consideration, target market, and budget impact traffic for both startups and industry leaders.

Check out the full episode to learn:

What a traffic moat is, and why established brands want to create them.
What startups should focus on when it comes to generating traffic.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.