Episode 123: New Year, New Marketing

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Drive and Convert

Jon MacDonald and Ryan Garrow

127 episodes

3 months ago

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

All content for Drive and Convert is the property of Jon MacDonald and Ryan Garrow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Episode 123: New Year, New Marketing

Drive and Convert

27 minutes

10 months ago

Episode 123: New Year, New Marketing

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.

Check out the full episode to learn:

Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.
The four unique ways YouTube can track attribution.
How brands should get started with YouTube in 2025.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.