Episode 122: How To Leverage Priming & Expectation Setting

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Drive and Convert

Jon MacDonald and Ryan Garrow

127 episodes

3 months ago

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

All content for Drive and Convert is the property of Jon MacDonald and Ryan Garrow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Episode 122: How To Leverage Priming & Expectation Setting

Drive and Convert

18 minutes

10 months ago

Episode 122: How To Leverage Priming & Expectation Setting

Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.

Check out the full episode to learn:

what the priming & expectation setting heuristic is, and how it works.
how to determine if you are violating this heuristic.
examples of tactics that leverage this heuristic.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.