Episode 118: Launching Site Updates With Confidence

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/48/32/90/483290ff-9f41-7688-04ef-f157e39ccbc2/mza_17215912877642703138.jpg/600x600bb.jpg

Drive and Convert

Jon MacDonald and Ryan Garrow

127 episodes

3 months ago

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.

All content for Drive and Convert is the property of Jon MacDonald and Ryan Garrow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

https://img.transistor.fm/LhLp2A3W2vtNE4pwn1x12KbnH5P0JkHz_aBXlnFR818/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NjJi/ODJkZmYwZGY4NjYz/YTI2MzdmYzYxNzQ5/NzAyNC5wbmc.jpg

Episode 118: Launching Site Updates With Confidence

Drive and Convert

20 minutes

1 year ago

Episode 118: Launching Site Updates With Confidence

This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence.

Check out the full episode to learn:

The process of smoke testing (and where the name comes from).
The benefits of using smoke testing for quick validation.
The 5 steps of the smoke testing process.

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.