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Drive and Convert
Jon MacDonald and Ryan Garrow
127 episodes
3 months ago
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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Marketing
Business,
Entrepreneurship
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All content for Drive and Convert is the property of Jon MacDonald and Ryan Garrow and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
Show more...
Marketing
Business,
Entrepreneurship
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Episode 108: The Five Factors of Digital Success
Drive and Convert
29 minutes
1 year ago
Episode 108: The Five Factors of Digital Success

Anyone who guarantees they can increase your conversion rates with just on-site optimization alone is either lucky or lying. 

Many factors influence conversion rates. In this episode, we discuss why benchmarking doesn’t work and introduce a better way to measure optimization efforts.


After conducting a study of hundreds of optimization experts to uncover the key factors that influence the success of digital products, Jon and his team at The Good identified five competencies that set high-performance teams apart.

In fact, teams that excel in these five Factors are 60% more likely to meet their annual performance targets and twice as likely to rank “excellent” in customer satisfaction.

Listen to the full episode to learn;

  • Why traditional benchmarking is ineffective.
  • Why the 5-Factors Scorecard™ is a better way to measure success.
  • How the 5-Factors Scorecard™ can help you decide where to invest to improve your digital experience and determine what steps you need to take to grow your impact in your organization.


To get your scorecard, go to https://thegood.com/5factors



If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Drive and Convert
In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.