With 19 years of experience in the beer industry, Charles Nouwen, Head of Passion for Beer at beer giant AB Inbev talk about his career path from small and local to big and global, what his super awesome job title is all about, how he keeps track of the constant changes in the drinks industry and the various products popping up every day and most of all about beer education (the prestigious Cicerone Program) and why storytelling and values plays a major role for both beer brands and consumers alike.

Want to guess what Charles' favourite drink is? Listen to the episode, it might surprise you :)

Follow Charles on Instagram or read all about his travels in his blog.