Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
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Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
The Business of Beer featuring Beer God - Harry Schuhmacher
Drinks With Caroline
46 minutes
8 months ago
The Business of Beer featuring Beer God - Harry Schuhmacher
Caroline's first guest is investor's long-time favorite, no-holds-barred beer industry expert, Harry Schuhmacher. In this episode, Harry opines on the growing power of beer distributors, gets bullish on Anheuser-Busch, and predicts that non-alcoholic beer will hit a 5% share of the giant U.S. market.
Drinks With Caroline
Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
