Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
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Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
Stimulation, Intoxication, Relaxation…What do you drink for? Brandy Rand - Thirstwell
Drinks With Caroline
37 minutes
7 months ago
Stimulation, Intoxication, Relaxation…What do you drink for? Brandy Rand - Thirstwell
The beverage landscape isn't just evolving—it's completely transforming. Today's consumers aren't thinking "I'll have a beer" but rather "How do I want to FEEL right now?" Fascinating insights from beverage expert Brandy Rand on the future of drinking. #BeverageTrends
Drinks With Caroline
Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
