Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
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Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
Nik Modi, Consumer Analyst at RBC - How to Manage Your Life and Business for Sustainable Growth
Drinks With Caroline
36 minutes
6 months ago
Nik Modi, Consumer Analyst at RBC - How to Manage Your Life and Business for Sustainable Growth
Whether you're a business leader navigating market uncertainty, an investor seeking strategic insights, or simply curious about the forces reshaping consumer behavior, this episode offers a master class in thinking beyond conventional boundaries to prepare for a rapidly changing future.
Drinks With Caroline
Young people aren't drinking less because they're health nuts—they're just broke. New data shows Gen Z spends 30% less of their income on alcohol than millennials did at the same age. Is this the end of premiumization or just the beginning?
