The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
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The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
Ep 8: High Stakes International Alcohol Policy With Julian Braithwaite, CEO of IARD
Drinks Insider
56 minutes 29 seconds
3 months ago
Ep 8: High Stakes International Alcohol Policy With Julian Braithwaite, CEO of IARD
What actually happens when the alcohol industry gets a seat at the global health table? In this episode, Julian Braithwait, the former UK ambassador to the UN and now Director General of the International Alliance for Responsible Drinking, lays out how international alcohol policy is made and contested.
From WHO mandates to temperance NGOs and the upcoming UN High-Level Meeting on NCDs, this wide-ranging discussion explores why “no safe level” is a political slogan, not a scientific consensus and what’s at stake if the global policy framework shifts away from managing harmful drinking.
Topics Covered:
What IARD is and how it works with global institutions
The difference between WHO Geneva and its regional offices
What ECOSOC status actually allows industry to do
How the alcohol sector is reforming digital marketing
The science behind “no safe level” and why it's controversial
Influence of Bloomberg and Gates Foundation in WHO policy
The risk of a Framework Convention on Alcohol Control
Illicit alcohol and emerging market risks
How temperance groups gained formal recognition
Why upcoming UN resolutions could change everything
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Meet your host:
Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly.
Drinks Insider
The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
