Prohibition didn’t begin as Prohibition. It was a bottom-up movement embraced by working people but seized on by temperance campaigners, who turned it into a disastrous social experiment that’s a byword for authoritarian overreach. Prof Dan Malleck from Brock University in Canada is a medical historian who has studied Prohibition and its fall-out and charted the rise of the contemporary neo-temperance movement. In this special Drinks Insider episode, Dan discusses the history of the temperance movement, highlighting its moral and economic underpinnings, and compares it to the current neo-temperance movement. He critiques their selective use of research, particularly the attempt to undermine J-curve research, that associates moderate drinking with lower mortality. This episode explores the unintended consequences of prohibitionist policies, both historically and in contemporary contexts such as Australia's tobacco control measures. The conversation does a deep dive into the question of how to balance public health concerns with individual liberty.