The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
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The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
Ep 34: How Los Cuernos Canned Wine Transformed the On-Trade With Just $1.4M
Drinks Insider
59 minutes 34 seconds
2 months ago
Ep 34: How Los Cuernos Canned Wine Transformed the On-Trade With Just $1.4M
How did US wine lose the plot — and a whole generation of new consumers?
Cory Assink and Zeke Blattler, co-founders of Los Cuernos, explain what happened and how they’re rebuilding the on-trade wine category, one consumer trial at a time.
They discuss the incentive failures of the three-tier system, why on-premise margins bred stale product and bad value, and how beer distributors outmanoeuvred wine by owning convenience and single-serve.
They detail how they grew their accounts from 0 to more than 240. Forecast: ~15k cases this year, aiming for 50–70k next year.
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Meet your host:
Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly.
Drinks Insider
The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
