The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
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The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
Ep 27: Unlocking Innovation in the Wine Sector with Jonathan Steyn
Drinks Insider
58 minutes 36 seconds
6 months ago
Ep 27: Unlocking Innovation in the Wine Sector with Jonathan Steyn
How can wine businesses innovate while remaining true to tradition?
Jonathan Steyn, convener of the Wine Business Management and Hospitality Leadership program at the University of Cape Town Graduate School of Business, offers a way forward, grounded in both practical experience and academic rigour. An expert in market creation and innovation, he addresses everything from overcoming traditional mindsets to navigating global market shifts and connecting with new generations.
He gave lots of practical advice on:
How to unlock wine innovation
How to bust up silos and get teams to work together
The strength of weak ties — why sector cooperation is essential
The two faces of innovation: the incremental versus the radical
Spotting the Blue Ocean opportunity
Marketing to the next generation and the importance of transcendent values
Navigating wine consumption cycles
The importance of updating the leadership structure
and
Innovation on a shoestring budget!
Meet your host:
Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly.
Drinks Insider
The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.
