The world of drinks is a big one. Drinks At Work talks to those who have built — or are building — rewarding and creative careers in the drinks industry, from bar owners to spirits marketers, brand ambassadors, distillers, writers and more. Hosted by Sam Bygrave and produced by Boothby Media.
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The world of drinks is a big one. Drinks At Work talks to those who have built — or are building — rewarding and creative careers in the drinks industry, from bar owners to spirits marketers, brand ambassadors, distillers, writers and more. Hosted by Sam Bygrave and produced by Boothby Media.
How Himkok collaborates to reach new audiences 10 years in
Drinks At Work with Sam Bygrave
27 minutes 8 seconds
5 days ago
How Himkok collaborates to reach new audiences 10 years in
Today's guest is Paul Aguilar Voza, the R&D Manager at Himkok in Oslo, Norway. The bar has been around since 2015, and has picked up numerous accolades along the way. Himkok is also the Norwegian word for moonshine, and the venue is part bar, part distillery and part cocktail lab, as Paul talks about in this interview in Hong Kong during The World's 50 Best Bars. He talks about their menu development process — it takes between 8 months and a year for their menus to come to life — and about how they’ve structured the bar and their roster for high volume but innovative cocktails. He also talks about their approach to collaboration through their menus, which has exposed the bar to new audiences despite the bar being 10 years in.
Drinks At Work with Sam Bygrave
The world of drinks is a big one. Drinks At Work talks to those who have built — or are building — rewarding and creative careers in the drinks industry, from bar owners to spirits marketers, brand ambassadors, distillers, writers and more. Hosted by Sam Bygrave and produced by Boothby Media.
