In this engaging episode of Drink Up Live, host Sam Anderson welcomes Peter Lisoskie, a whiskey enthusiast and the founder of Relatable, a platform for creating interactive video experiences. The conversation explores the evolution of communication from traditional methods to the rise of AI and interactive media. Peter shares insights on the importance of emotional connections in business, the impact of socioeconomic shifts on consumer behavior, and the transition from monologue to dialogue marketing. The discussion also delves into the journey of building Relatable, the role of AI in modern business, and the significance of human connections in achieving success.