In this engaging conversation, Mike Levinson, founder of FS Octopus, shares insights into the food service and beverage industry, emphasizing the importance of understanding target markets, building brand awareness, and setting realistic expectations for success. He discusses the challenges brands face in retail and food service, the role of social media and e-commerce, and the need for emotional connections with customers. The discussion highlights the significance of feedback and the necessity for brands to have a clear roadmap for growth.Contact Mike Levinson at Mike@fsoctopus.com