🎙️ New Episode: Drink Up Live: Mastering Pricing Strategies for Beverage Brands

This week, Samuel Anderson and Adam Smith sit down with Tom Harris (Ruby Pro Software) and Dave Moore to unpack the art and science of pricing in the alcohol industry.

From understanding true costs and depletion allowances to negotiating with distributors and leveraging technology for smarter pricing, this episode is packed with insights for anyone building or scaling a beverage brand.

💡 Key Takeaways:

• Pricing is the language of business.

• Technology can simplify pricing management.

• Market conditions shape smart strategies.

• Depletion allowances impact profitability.

• Negotiation and customer focus are everything.

• Small brands can win against big ones.

🎧 Sound Bites:

“Pricing is the language of business.”
“Brokers can enhance market presence.”
“Success requires focus on customer needs.”