In this conversation, Matthew Stafford shares his remarkable journey from a concrete business owner to a successful e-commerce entrepreneur. He discusses the pivotal moments that led him to explore online business, including his initial foray into selling t-shirts and the subsequent growth of his e-commerce ventures. Matthew emphasizes the importance of data, optimization, and understanding consumer behavior in driving sales. He also highlights the role of AI in enhancing business efficiency and the significance of mindset in achieving success. The discussion concludes with valuable insights on entrepreneurship and the evolving landscape of e-commerce.Contact Matthew Stafford at Matt@buildgrowscale.com