In this engaging conversation, Mallory Patton, co-founder of St. Spritz, shares her journey from learning about the beverage industry to launching a successful direct-to-consumer brand. The discussion covers the challenges of distribution, the impact of influencer marketing, and the importance of product positioning in a competitive market. Mallory emphasizes the brand's commitment to quality ingredients and its unique identity as a true spritz in a can, distinct from hard seltzers. The conversation also touches on future innovations and the brand's expansion plans. In this engaging conversation, the speakers delve into the intersection of AI and emotional artistry, the excitement of launching a brand nationally at Target, and the strategic focus on retail success. They discuss the challenges of direct-to-consumer sales, the importance of community and brand ambassadors, and the realities of entrepreneurship. The conversation wraps up with insights on adapting to market changes and the future aspirations of the brand.