In this conversation, Chynna Morgan, founder of Vidlo, discusses the importance of customer engagement through video marketing and the challenges she faced as an entrepreneur. She emphasizes the need for community support, the role of failure as a learning opportunity, and the significance of understanding one's audience. The discussion also covers the importance of user-generated content and analytics in driving brand success. In this conversation, Chynna M, the founder of Vidlo, discusses the importance of influencer engagement, the learning process from failures, and the dynamics of running a tech startup. She emphasizes the current trends in content creation, the potential of live streaming features, and the empowerment of content creators. The discussion also covers audience engagement strategies, the diverse applications of video content, and the significance of employee engagement through platforms like Vidlo. Chynna highlights the need for brands to leverage storytelling and provide a voice to their audience, especially in emerging markets like non-alcoholic beverages. In this conversation, Samuel Anderson and Chynna M, the founder of Vidlo, discuss innovative ways to capture consumer feedback through video testimonials and the importance of engaging with the audience to enhance brand development. They explore the global reach of Vidlo, its growth strategies, and the power of video in converting potential customers. The discussion emphasizes the need for brands to listen to their audience and adapt based on feedback, highlighting the significance of partnerships and technology in modern marketing.