Urbantech Managing Director Andrew Ackerman speaks with CREtech CEO Michael Beckerman about the latest trends in innovation in the commercial real estate industry. Michael Beckerman runs CREtech, the largest event, data and content platform in the commercial real estate tech sector. This position gives him an unparalleled vantage point on emerging tech trends, which technologies are having the biggest impact, and how leading organizations are adapting their companies to integrate technology. In this episode: 7:50 How are corporates finding startups and how should founders get in touch with corporates to pitch their products14:50 How to find the right person in the organization to pitch to19:20 What are some of the biggest marketing mistakes that startups make? 25:30 The first thing you should do when pitching a new customer31:00 Should you pay to speak at events and conferences?31:00 Michael's thoughts on content marketing35:00 Understanding an organization's pain points and inefficiencies 46:30 How to convince VCs to invest in your startup? 50:00 What are some tactics for making the most of conferences?