Popularized by Simon Sinek’s book Start With Why, your WHY is the first step to Roadmapping, and it lies at the core of your business.

The way Simon Sinek puts it, “Every business can easily state ‘what’ they do. Most can articulate ‘how’ they do it, but few businesses know ‘why’ they exist.” Your WHY is not about making money or doing something you’re good at — it’s the deeper motivation. The core reason, down at heart level, that drives you forward.

The only problem is almost no one knows what their WHY is when they get started.

Understanding your WHY will help you see your work, and every decision you make from now on, through a new lens.

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To purchase a copy of the book, go to http://JudeCharles.co/book

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TIMESTAMPS

(00:00) - Against All Odds

(02:41) - Start with Why

(04:30) - Why Influences What

(08:40) - Bring Your Why to Life

(12:55) - Podcast Feature: Leverage Your Incredible Factor

Title: Dramatic Demonstration of Proof

Link to the full episode: https://podcasts.apple.com/us/podcast/jude-charles-dramatic-demonstration-of-proof/id1450309196?i=1000485020010

(18:25) - Unlocking a Deeper Desire

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I have a newsletter where I teach about the business of storytelling.

I pull back the curtain and show you how to generate an extra $100,000 to $2.5mm in your business within 90 days.

Learn more by clicking here: http://JudeCharles.co/newsletter