Today’s episode is with Ryan Yurista — coach, co-owner of On Target Fitness, former college athlete, and a guy who lives what he teaches. He’s got the degrees, the coaching chops, and the mindset dialed in. Ryan’s a reader, a thinker, and someone who takes the lessons off the page and puts them to work in the gym and in life. He is all about consistency, community, and keeping the process simple.

We talk about self-determination theory, why learning and showing up matter more than quick fixes, and how strength and movement open doors in the rest of your life. From building a gym culture where people actually hang out outside of workouts, to raising a family while running two locations, Ryan brings a grounded, real-world take on what it means to invest in yourself and the people around you.

This one is STRONG! 

Giddy up

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