In this episode of the Dr. B Show, Dr. B interviews podcast expert Isabella Sanchez Castaneda. Isabella shares her methodology in helping individuals struggling to start and grow their podcasts. They discuss Isabella's background, her experience at Villanova, and her volunteer work with Acción Colombia. Isabella also shares insights on the podcasting landscape, the importance of specific and consistent content, and actionable tips for those looking to start or grow their podcasts. Additionally, she highlights the impact of podcasting on business visibility and revenue through real-life examples. KEY TAKEAWAYS Clear Methodology for Podcasters: Isabella shares practical frameworks to help individuals struggling to launch or improve their podcasts, offering actionable advice for aspiring podcasters. Volunteerism's Value: Isabella emphasizes the importance of volunteerism in building skills, networks, and credibility within the podcasting and media industry. Specific Episode Topics: She highlights how choosing specific and relevant episode topics can enhance a podcast’s impact, audience engagement, and overall growth. Podcast Growth Strategies: The conversation covers key strategies for podcast growth, including leveraging content quality, consistency, and effective marketing. Video Podcasts are on the Rise: Isabella discusses the growing demand for video podcasts and how they offer additional engagement opportunities, including a visual element that appeals to a wider audience. Actionable Tips for Aspiring Podcasters: The episode includes actionable tips to help new podcasters get started and succeed, focusing on content creation, audience engagement, and leveraging platforms for growth. Content Quality Drives Business Success: Isabella explains how creating high-quality content can play a crucial role in driving business success and establishing a strong brand presence. QUOTES Make your episodes more specific... if you're doing solo episodes... do 10 episodes about each of those numbers one by one and really go in depth and share generously with people about what they need to know." "You’re allowed to be more direct... just be more direct and say, these are the three ways that hiring a virtual assistant will help you as a busy mom." "A show can open up so many doors that you don't even realize, just by being a little bit more intentional and well thought out." "If you're being called to do it, and you know that you have a message that you can expand upon, then go for it... make sure that it's a topic that you can talk about for at least 12 episodes so that you cross that mile mark.""If you're being called to do it, and you know that you have a message that you can expand upon, then go for it... make sure that it's a topic that you can talk about for at least 12 episodes so that you cross that mile mark." "I actually have a guide for folks who have started a podcast already or are looking to start one about five mistakes that most podcasters are making and they can fix it in an hour if they want to." Connect and learn more about Isabella Sanchez Castañeda: https://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/ If you’re listening to the Dr. B Show Podcast, please subscribe and share, and we’re listening for your feedback. You can also learn more about Dr. Jairo Borja at http://borjaconsultinggroup.com/.