Livestock farming accounts for 15% of greenhouse gas emissions. But back in 2011 when Impossible Foods was founded, most people hadn't heard of climate change or didn't care much about it. They definitely were not making decisions about what to eat based on what they thought was good for the earth.

So how do you do go-to-market strategy for a market that doesn't exist yet?

And how do you scale to become a global consumer brand with a climate mission?

We sat down with Nick Halla to answer these questions. Nick joined Impossible Foods as employee #1 a month before it launched. He spent 11 years with the company and eventually ran their retail and international strategies as SVP.