In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel.
Zach shares his insights on how to approach incrementality testing, which involves determining the true impact of marketing campaigns on customer behavior.
They explore various methodologies and tools used in these processes and highlight the importance of accurate measurement for optimizing marketing strategies.
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This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io.
And with this link, you can get up to two months free with Tapcart: tapcart.com/downtochat.
Connect with the hosts and guest:
Cody: Twitter - @codyplof, Newsletter - codyplofker.com/newsletter
Eli: Twitter - @eliweisss, Newsletter - eliweisss.com
Zach: Linkedin - https://www.linkedin.com/in/zach-epstein-b7b10525/, Website - https://www.haus.io/